LeatherLeaf Helps Your Small Business

Your Complete Small Business Marketing Source for Coachella Valley

LeatherLeaf Marketing & Design offers complete outsourced marketing services for small businesses.

LeatherLeaf Services

Below are the services we offer. Click any of the services to learn more.

Marketing Strategy & Planning

Comprehensive strategy and planning development.

Be Found - SEO - Organic Search Engine Optimization

Improve your company standing in organic search results for search engines like Google.

Competitor Analysis

Analysis of your competitors to understand their strategy and create competitive marketing.

Online Reputation Management

Monitor and manage your online reviews to protect your reputation.

Branding

Creation and refinement of your brand identity to make you stand out from the pack.

Website Design & Management

Complete responsive website design, creation, copywriting, implementation and ongoing management.

Process & Methodology Engineering

Improve your technical and non-technical business flow and efficiency. Leverage Agile Methodology to build the right products and Services.

Customer Relationship Management

Full services for automated customer relationship management using Salesforce.com.

QA Process Engineering, Management & Change Control

Does your product or service rely on software? We offer full software QA process engineering and management.

Marketing Planning & Strategy

Our Fresh Eyes Approach

We take a fresh approach and assess your current marketing methods to understand what has and has not worked. We will develop a strategy and plan to promote your business.

Tailored and Customized to Your Business

The plan and strategy we create will be customized based on your business and target customers.

There's More to Marketing than the Internet

While a quality website is essential, it is not the only way to reach potential customers. The plan we create will be comprehensive and include all possible ways within your budget to reach your customers.

LeatherLeaf Helps You Every Step of the Way

The most important part of having a marketing plan is putting it into practice. That's why we're here to help. We will manage the marketing plan and all related activities. Should you wish to do it yourself, we provide you with coaching, guidance, and support.

In conclusion, whatever your business LeatherLeaf is here to understand and help you achieve your goals.

Big Business Competitor Analysis for Small Businesses

Competitor analysis is not just for big companies. It should be conducted by small businesses as well. It’s important to stay on top of what your competitors are doing if you want to reach your customers and generate sales.

LeatherLeaf Analyzes Your Competition

LeatherLeaf will analyze the companies you compete with head-to-head. We will also examine those who are indirect competitors. We compare strengths and weaknesses, products and services to create the basis for your marketing strategy. As a result, the LeatherLeaf marketing plan will be tailored to help you stand out and compete and win customers.

Branding

Big Business Branding for Small Businesses

LeatherLeaf offers complete services to help small businesses create a brand identity.

Who You Are - Your Identity

LeatherLeaf will work with you to understand who you are, your products and services and what sets you apart from your competition.

Who? What? Why?

Ask any business why a customer should come to you, and you'll get pretty much the same replies. They offer the best products, best service and at the best price. This is not enough. We dig deeper to understand what you offer and what values you want to communicate to your customers.

LeatherLeaf Tells Your Story

LeatherLeaf takes your input to discover what truly makes you unique and different from your competition. We create a set of values and unique selling points. In short, these become your "voice." They guide everything from copywriting and customer communications to logos and design.

Website Design & Management

Look Great on Devices Small and Large

More often than not, prospective customers are using tablet and smartphone to surf the web. The website that we create for you will look great in browsers, from large screens down to smartphones and everything in-between.

This is called "responsive design," and we take a "mobile first" approach, making sure you look spectacular on small screens then scale up to large screens.

Content Done Right

Search engines look at websites for relevancy, quality of content and site speed. LeatherLeaf will design a site for you that meets these criteria. This will boost your ranking in search engine results.

Keep Your Content Fresh

Stale content can hurt a website and cause it to drop in search engine ranking. LeatherLeaf will manage your website, write blog articles to introduce new and fresh content continually, and keep your web pages fresh. LeatherLeaf will also provide you with monthly reports to tell you how your website is performing.

LeatherLeaf is your complete website partner

Process & Methodology Improvement

Expert Project Management

LeatherLeaf offers complete project management services to insure you reach your goals,

Technical and Non-Technical Process Improvement

LeatherLeaf will work with you to understand your needs and engineer processes and methodology to help you operate more efficiently and better leverage your resources.

We Speak Agile!

LeatherLeaf are experts in Agile methodology. We can apply Agile to both technical and non-technical projects to insure that you deliver products and services that meet your customers' expectations

SEO - Search Engine Optimization

Search Engine Optimization, or SEO as it is called, is the is simply the activity of making sure a company website can be found in search engines for words and phrases relevant to what the business offers. You might call it quality control for company websites. Having said that, if there was ever a practice causes confusion to outsiders, it's SEO.

Ask some marketing companies about SEO, and they'll try and blind you with technospeak and make you think it's a voodoo science. After talking to them for two hours, you'll be confused and none the wiser. LeatherLeaf demystifys SEO. We love seeing our customers get it and understand what we are doing for them and why.

The LeatherLeaf No Voodoo Approach

We do all the necessary research to discover the words and phrases your propospective customers look for. We then follow 4 simple steps:

1. Write great content that is useful and uses keywords and key phrases used by local people who search for your products and services
2. Make your content easy to share
3. Create internal links to make sure that articles and pages link back to your most important cornerstone information
4. Keep doing it!

In Summary

LeatherLeaf does the homework and understands what kind of content your potential customers are looking for. We create content people need and make it easy for them to share it. We do this and you'll start to see your website traffic increase.

Online Reputation Management

LeatherLeaf Reputation Management

LeatherLeaf monitors your online reviews. We work with you to respond to negative reviews, so you have the chance to correct the problem. We also make sure customers know we appreciate their positive reviews by thanking them.

Capture Negative Reviews Before They Hit the Internet

LeatherLeaf has software that catches negative reviews so you can respond to them before they appear on the internet. By doing this, you have the opportunity to correct the situation and turn an unhappy customer into a happy one.

Management for Any Review Site

LeatherLeaf monitors and manage reviews for any of the leading review sites. These include Yelp, Google, Facebook, Angie's List, and the BBB to name a few.

Let LeatherLeaf Protect Your Online Reputation

Find out how our cost-effective reputation management programs can give you the 5-star ratings you deserve.

Social Media Marketing & Management​

Social Media as Part of Your Marketing Plan

Social media cannot be ignored. Knowing how to have a conversation with your customers and keep them engaged should be part of your marketing strategy. LeatherLeaf will create a complete social media plan that talks to your customers on the social media platforms that are important to them.

LeatherLeaf does it all, from campaign creation to copywriting and layout design. LeatherLeaf uses tools to discover the best days of the week and time of day to post on each social media platform to grab the attention of your audience.

Benchmark Against Your Competitors

What good is social media if you don't have the information to manage it? Posting for the sake of posting serves no purpose at all. In contrast, LeatherLeaf measures what your competitors are doing on social media. We measure their level of activity and customer response. As a result, we are able to adjust and improve the social media plan for your business.

Cast a Broad Net

At LeatherLeaf, we believe that social media works best when it is part of an overall communication plan. We build campaigns that tie together all of your communications, including email newsletters, web blogs, and your social media.

LeatherLeaf is Your Social Media Partner

Let LeatherLeaf help you take control of your social media. Let us design a program that enables you to achieve your marketing goals.

Data-Driven Decision Making

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QA Process Engineering

Software QA Done Right

If your business depends on your software for your products and services, can you really afford bugs?  Bugs cause your customers and your support staff to suffer. You need software testing done right. LeatherLeaf offers a full range of software QA and testing services.

It All Begins With Process and Methodology

Quality software testing must begin with solid processes to insure that your manual and automated tests proved the coverage needed to find bugs. LeatherLeaf will work with your staff and design requirements based processes and methodology to insure the right things are tested at the right time.

Let's Not Forget Regression Testing

Software changes deliver new features and benefits to your customers and staff. However, every time a change is introduced, it carries the potential of breaking code already deployed. Our QA methodology and process will insure thorough analysis to make sure existing code is also tested to insure that bugs are not introduced into your systems.

Whether Automated or Manual Testing, Solid Processes are Needed

Automated testing, while saving time, can also be challenging. It requires the same processes and controls as manual testing. LeatherLeaf will work with your team to insure that test planning joins manual and automated testing so they are not working at cross purposes.

Independent Fresh Eyes QA Planning and Management

Software testing can often be fall victim of being caught between departments. LeatherLeaf can bring fresh eyes and a fresh voice to your company. Because we are independent, we can leverage our expertise to coordinate cross-departmental efforts.

Change Management & Communications

There's more to software QA than testing. Customers and end users often change their minds and often in mid-project. LeatherLeaf will create processes that insure such changes undergo thorough impact analysis and then create communications to make sure that all related departments are aware of the changes and their potential impact. Professional change management will insure there are no "gotchas" when the code is deployed.

Promotion Strategy & Execution

Create and execute a plan to promote your business, both online and in traditional media.

Data-Driven Decision Making

Provide metrics and analysis to make better marketing decisions.